Content Call For Local Partners 

Local partners can browse and submit ideas for current content calls for pitching out to media

Visit SLO CAL is continually seeking new content ideas to include in media pitches for consideration. If you are a partner of Visit SLO CAL and have information on what’s new in our region, or have a fantastic story to pitch, please contact us today at rgoode@slocal.com. ​

DOMESTIC PR​​

• Where to Go in 2025 - As the new year approaches, pitch the compelling reasons to visit SLO CAL, including newly opened hotels, attractions and exciting upcoming experiences.

Please share information and high-resolution images by Monday, September 23.

VISIT CALIFORNIA

• Alternative Road Trips - While nothing is more iconic than driving down a scenic highway with the windows down, share suggestions on iconic road trip routes that can be experienced via bike, train or other mode of transportation.
• What's New in California (Winter) - Submit new attractions, hotel and restaurant openings to be featured in our seasonal What’s New in California publication, which is printed and online.

Please share information along with high-res imagery by Friday, October 4.

INTERNATIONAL PR ONGOING STORIES

• Winter Sun: We want to highlight winter events happening in SLO CAL, from the SLO CAL Open which takes place in December and January, to the Cambria Christmas Market in December. 
• Discover SLO CAL: The Perfect Stop-Off During the 2026 World Cup: As the 2026 World Cup approaches, we are highlighting SLO CAL as the ultimate stop-off destination for travelers crossing the U.S. to see the World Cup, showcasing SLO CAL's scenic vineyards, pristine beaches and charming towns, and emphasizing its convenient location along major travel routes. 
• Wine and Wellness: Spa Retreats: We want to highlight spa and wellness retreats in SLO CAL that offer wine-themed experiences. Showcase how travelers can indulge in laid-back luxury, while enjoying the region's renowned wines, creating the ultimate relaxation getaway.
• Exciting Upcoming Events and Openings: Highlighting upcoming events and new openings in SLO CAL. Share the buzz about what's happening in the region, inviting travelers to experience the latest and greatest that SLO CAL has to offer. 

ONGOING STORIES

• Sustainability in Travel Product: Share information about sustainable destinations and/or businesses, including any new efforts visitors should be aware of.

• Native California: Share information about the rich and diverse cultures, traditions, histories and
  important contributions of Native experiences in your destination.

Would you like to be featured during a journalist’s visit? Visit SLO CAL is always looking for lodging, restaurants and activities to highlight during a media familiarization (FAM) tour. If your business would like to be considered and you can offer your services at a discounted rate, please email us at Media@SLOCAL.com.