Content Call For Local Partners 

Local partners can browse and submit ideas for current content calls for pitching out to media

Visit SLO CAL is continually seeking new content ideas to include in media pitches for consideration. If you are a partner of Visit SLO CAL and have information on what’s new in our region, or have a fantastic story to pitch, please contact us today at


  • European Summer (sort of- Embracing the destination dupes trend, share hotels, businesses and experiences that emulate an unforgettable European-inspired itinerary right here in SLO CAL. Examples include offering a taste of Tuscany in Paso Robles and the scenic charm of the rolling Irish Hills in San Luis Obispo—all without the jetlag.

Please share information and high-resolution imagery by June 27

  • Locally Sourced—In conjunction with National Farmers Market Week (Aug. 4-10), please share the exciting events and vendors at any of the farmers markets throughout the week to spotlight the farm-forward food trend emphasizing local ingredient sourcing and support for local producers.

Please share information and high-resolution imagery by July 9

  • Indigenous Artists/Entrepreneurs​: In anticipation of Indigenous Peoples Day (Oct. 14) and Native American Heritage Month, showcase Indigenous California artisans and entrepreneurs, such as Jamie Okuma, a talented designer from the La Jolla Band of Luiseño Indians, and many more.
  • Destination Dupes: You may think you know California... Showcasing both lesser-known destinations in the state or hidden gems in your area, share alternative destinations or spots in contrast to well-known, popular or busy places.

Please share information along with high-res imagery by July 5th.


  • Accessible Travel: We want to highlight unique and unexpected travel stories behind a certain initiative or activity, such as AmpSurf, the non-profit organization that helps people with disabilities, Veterans and first responders through surf therapy.
  • Heath & Wellness Experiences: Have a special spa or unique wellness treatment? We want to know! Whether it's a cozy retreat or a refreshing experience, tell us about your health and wellness offerings in SLO CAL!
  • Sustainability Initiatives: Do you run a business with eco-friendly practices in SLO CAL? We want to hear about it! 


  • Sustainability in Travel Product: Share information about sustainable destinations and/or businesses, including any new efforts visitors should be aware of.

  • Native California: Share information about the rich and diverse cultures, traditions, histories and
    important contributions of Native experiences in your destination.


Would you like to be featured during a journalist’s visit? Visit SLO CAL is always looking for lodging, restaurants and activities to highlight during a media familiarization (FAM) tour. If your business would like to be considered and you can offer your services at a discounted rate, please email us at