Sustainably SLO CAL

Here in SLO CAL, we've have long understood the importance and value of the natural environment here. That’s why we live by the motto Life is Too Beautiful to Rush because we believe in taking notice and appreciating the world around us.

So it’s no surprise that our local business owners, civic leaders and neighbors have come together with a shared passion: to keep SLO CAL beautiful, vibrant and thriving for generations to come.

With buy-in from all corners of the community, SLO CAL has become a destination leader in sustainable tourism experiences. All while continuing to honor the best practices in maintaining and improving the quality of life for its residents.

Local Sustainability Stories

Go behind the scenes and meet the makers, movers and doers who are making sustainability second nature here in SLO CAL. Whether it’s tending the land with love, reducing waste with purpose or simply finding joy in doing things the right way, each story is a little love letter to a more sustainable future—and to the beautiful place we all call home.

Surf Culture

Surf Gems is a jewelry and lifestyle brand that reflects the natural beauty of SLO CAL, thoughtfully crafting each piece from up-cycled surfboard resin to create something truly unique wearable art.

Art

Couleur de la vie creates hand-dyed textiles, using natural plant materials for rich, earthy colors that reflect a deep connection to the environment.

Wellness

Life Elements creates natural skin, bath, and body product using locally sourced ingredients, eco-friendly recyclable packaging and continually striving toward a zero-waste production process that’s as kind to the planet as it is to your skin.

Wine

Niner Wine Estates thoughtfully harnesses natural resources—utilizing solar energy, recycling water and creating unforgettable food and wine experiences with fresh, estate-grown ingredients.

Ranching

Camatta Ranch blends agriculture and tourism to foster deeper connections between people and the land, all while working to protect it for future generations.

Craft Brewing

Firestone Walker Brewing Company is a local brewing company that produces great beer, while also harnessing solar power and recycling and repurposing waste such as carbon dioxide and water.

Lodging

Hotel San Luis Obispo is designed with eco-conscious features like a rooftop culinary garden, refillable amenities and EV charging stations while supporting a tree-planting program to reduce carbon emission.

Oceans

The Cal Poly Clam Project investigates the decline and natural comeback of the iconic Pismo clam, aiming to inform and support the long-term future of a culturally and ecologically significant species.

Learn More About SLO CAL's Sustainability and Stewardship Initiatives

SLO CAL has partnered with the World Travel & Tourism Council to support our communities efforts in sustainable tourism. When you travel responsibly to SLO CAL, you too can positively contribute to the protection our natural and cultural resources. The tourism strategy encourages sustainable tourism to the region whilst simultaneously acting as responsible stewards on behalf of the residents in the community.