Visit SLO CAL led the development of Experience SLO CAL 2050, a Destination Management Strategy, to identify ways to protect, improve and enhance SLO CAL's long-term quality of life and economic prosperity. Over the next 30 years, we will be engaging the local community to implement the strategy that promotes a vibrant and prosperous San Luis Obispo County.
Over the coming decades, SLO CAL is facing a number of economic changes and challenges, including the forthcoming closure of Diablo Canyon. With tourism serving as the largest local economic driver outside of agriculture, there is significant interest in how a stronger and smarter tourism industry might help mitigate these impacts and foster a vibrant future for our community.
We have observed that as tourism has increased worldwide, destinations that failed to plan for sustainable growth have encountered adverse impacts on the community and natural resources. Visit SLO CAL is committed to the responsible stewardship of our destination as a special place to live, work and visit.
Visit SLO CAL has engaged representatives from key industries and community sectors, including agriculture, environment, small business, arts & culture, technology, education, government, non-profit and tourism, as well as seeking input from all local residents. To assist us in this project, we have engaged world-renowned destination management experts, Resonance Consultancy.