SLO CAL Summit 

The SLO CAL Summit is Visit SLO CAL's annual celebration of the tourism industry. This event brings together multiple sectors throughout SLO CAL including lodging investors, tourism-facing businesses, elected officials and DMO partners for an afternoon of education, updates from SLO CAL’s President & CEO and networking. 

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Save The Date! 

Thursday, November 13, 2025 at 12pm

Flourishing: Today & Tomorrow

At a time when the world is navigating disruption and uncertainty, Visit SLO CAL continues to lean into radical collaboration—uniting public and private partners to continue to elevate the region as a premier travel destination. The 2025 SLO CAL Summit explores how we can not only sustain, but flourish—as individuals, as organizations and as a community.

This year’s program will illuminate the current state of tourism across SLO CAL and California, offer a fresh perspective on who our visitors are and what drives them. We will unpack the science of human flourishing—what it means, why it matters and how it shows up in our work. From evolving brand strategies and breakthrough campaigns to the future of autonomous mobility and inclusive leadership, the SLO CAL Summit blends insight and inspiration with practical tools for shaping a more resilient tomorrow.

Flourishing in SLO CAL demands more than optimism—it calls for action. Grounded in data, fueled by innovation and guided by shared purpose, we’ll explore how to apply a growth mindset and bold solutions to ensure the region thrives in the years ahead.

Tickets On-sale Wednesday, August 13, 2025

Program Information Coming Soon!