San Luis Obispo

Looking for a smile? Spend some time in San Luis Obispo — long celebrated as one of the Happiest Places in America. This is the spirited soul of The Land of SLO CAL, its warm Mediterranean climate and friendly folks welcome you. With thousands of acres of protected open space. Countless hikes with stunning 360° views. And a walkable downtown filled with historic architecture, the beautifully restored Mission San Luis Obispo de Tolosa, and quaint, comfortable hotels in turn-of-the-century buildings. 

Sure, this city might be more than 170 years old, but the youthful energy of its university infuses the colorful community. You’ll find eclectic shops, hip eateries, murals and museums at every turn. 

As for location, well, “SLO” as the locals call it, is minutes from pastoral Edna Valley wine country and the beach towns of Highway 1 so you can get from downtown to the vineyards or the ocean lickety-split. This homey place is the perfect home base for your next visit to SLO CAL.

Things to Do

With mountains, ocean, shopping and vineyards within easy reach, San Luis Obispo—or “SLO” as the locals call it—is a dynamic destination for…

Places to Stay

SLO’s welcoming atmosphere combined with its unique lodging options make choosing the ideal place to stay effortless. Settle into the heart of downtown with a…


Sit at the bar and watch expert chefs create fresh sushi right before your eyes. Tuck into a cozy booth and get your hands on famous tri-tip that is sure to please…

Wineries & Tasting Rooms

Sample award-winning wines at more than 27 tasting rooms across pastoral Edna Valley, just 10 minutes from downtown San Luis Obispo. Pick up lunch and wine-touring…

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Events In San Luis Obispo