Privacy Policy

Please Note:  Effective January 1, 2020, the California Consumer Privacy Act of 2018 (“CCPA”) affords new privacy rights for California residents.  Please click here for our privacy notice for California residents.


Visit SLO CAL would like to ensure you that if you enter your email or mailing address into a form on our website, it will only be used to deliver our destination-related information you requested. Your information will never be sold to other organizations for commercial purposes.

You may opt-out at any time from subscriptions to our email communications. We may offer several separate email communications for visitors, and since you may wish to receive some but not all of them, you will need to opt-out of the ones you don't want separately. To do so, just click on the Unsubscribe link that we incorporate into each emailing.

We hope that we can continue to build a long-term relationship with you as a result of your visit to our website. If you have any comments or concerns, please reach out to us via our Contact Us form.




The only personal information we collect is what you explicitly give us when you leave a comment, or communicate with us by email, RFP forms, media forms and contact forms. This information includes name, email address, company name, location and product preferences, among other fields stated in each form.


Our website advertising partners may collect information like your IP address, the type of browser you are using, the referring website, the operating system you are using, your Internet service provider, the search terms you use on our site, the specific web pages you visit, your location, demographics and the duration of your visits.



A cookie is a piece of data stored on the user's hard drive containing non-personally identifiable information. Once the user closes their browser, the cookie simply terminates. For instance, by setting a cookie on our site, the user would not have to log in with their password more than once, thereby saving time while exploring our site. If a user rejects the cookie, they may still use our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site.

Please note that third parties may use cookies and similar technologies to collect or receive information from the website in order to provide measurement services and target ads. Users can opt out of the collection and use of information for ad targeting anytime.

If you do not want your user behavior data to be collected, please visit Ad Settings where you can customize your Google ads profile and opt out of interest-based advertising. For third-party ads, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting, but please contact us if you have any questions about specific third parties we partner with.

For more information about our ad serving partners, please read:



When you visit our website, social media channels and other digital platforms, we collect information about you, your visit and your engagement in a number of ways.

Our web server automatically recognizes site visitor traffic through non-personally identifying information that the browser you used makes available. This information includes things like your domain, the type of device used and Internet browser, geographic location, the date and time of site visit, duration of visit, pages access, and the referring page (the webpage that contained the link to our site that you clicked on to get there). We aggregate this information with other site visitors and use this information to measure performance, analyze user traffic patterns, and improve the overall website experience. You may also find links to third party services through our website and such third-party services may collect additional information from you.

At times, we may request that you provide us with personal data.  We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where you have provided consent for us to use your personal data

  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests

  • Where we need to comply with a legal or regulatory obligation

We will keep your personal data only as long as necessary to provide you with our services and for legitimate business purposes such as maintaining the performance of our services. Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

You may always request that we delete your personal data, and we will honor such request, as further outlined below. Visit SLO CAL also keeps an email list of users that have provided such information to be included in our email communications. Users can unsubscribe at any time by using the unsubscribe link provided in each email communication or by contacting us directly.

We also use our partner and customer information in our Customer Relationship Management System (CMS) to send media leads, service requests and room leads. We use our CRM to store information about interactions with companies and individuals and we may send emails directly from that platform. You can opt out of CRM emails by adjusting your email notification settings in SLO CAL Connection by going to Profile > Contacts > Edit Contact and selecting “NO” under the field “Send email” (see page 12 of this document).



Visit SLO CAL may use third-party advertising companies to publish ads on  Those companies can use non-personal information about your visit to display ads for products and websites that fit your consumer profile. Please visit to learn more about how to opt out of third-party advertiser cookies.



Visit SLO CAL provides links to many websites in business listings, events, blog posts and content pages. We recommend sites based on the value they may provide for our users and the privacy policies of those websites might be different than ours.



Visit SLO CAL contracts with to provide online reservations on other digital platforms. When you make a reservation or purchase tickets through one of these booking providers, they will provide the hotel, attraction or other partner with a limited amount of information provided voluntarily by you (including credit card information) for the express purpose of placing and confirming your reservation or ticket purchase with the designated travel provider. Your data is transmitted via an encrypted message (SSL) and will not be sold or otherwise released by us to any third party.


Visit SLO CAL makes commercially reasonable efforts to comply with all international laws, including the General Data Protection Regulations (GDPR). If you wish to access, rectify, erase, opt-out or otherwise amend any personal data we hold about you, you may contact us via our Contact form, and select “I am an EU resident and would like to exercise my individual rights” from the dropdown menu. You will need to provide the following information:


1) Your full name and other names used in the past;


2) Which data is incorrect (if applicable) - please point to the location of that data so the information is easy to find. If a request to complete incomplete information is being made, a compelling reason for such request, in addition to the data needed to complete the individual’s information must be provided;


3) Email address to contact the individual directly; and


4) A complete description of the request.


Please note that while any changes you make will be reflected in active user databases within a reasonable period of time, we may retain all information you submit for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so. At any time, you may object to the processing of your personal data, on legitimate grounds, except if otherwise permitted by applicable law. If you believe your right to privacy granted by applicable data protection laws has been infringed upon, you may lodge a complaint with us through our Contact Us form. You also have a right to lodge a complaint with data protection supervisory authorities, the identity of which may depend on your location. This provision does not apply to personal data that is part of our industry (B2B) client database. In this case, the management of our client data is subject to the terms of service for our business division and request for access, correction or deletion should be made to the account manager responsible for maintaining your client relationship.



The GDPR updated requirements are significant and our team is working to bring Visit SLO CAL’s service offerings in line so Customers can be prepared. Measures to achieve this include:

  • Changes in our email communication sign-ups: We updated all opt-in checkboxes to require an action taken. All language with exactly what you are signing up for is on forms/landing pages on the website.

  • Policies: We have updated our Privacy Policy and we are working on our internal policies and practices to ensure that we are aligned with the GDPR requirements.



We use vendors and technology partners that abide by the highest standards of information security; however, we know that data breaches happen and we are committed to disclosing any data breaches to our users and data protection authorities within 72 hours of learning about the information being compromised.


Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Children's Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.


User-generated CONTENT


For complete Terms & Conditions for Content Providers to Visit SLO CAL, click here.

By posting or otherwise making available any Content, or otherwise responding to or communicating with us on or via our official brand presence on social media platforms/sites and branded hashtags (including, without limitation Facebook, Twitter, Instagram, Flickr, LinkedIn, YouTube and Pinterest, collectively "Social Media Platforms") you represent and warrant that you are eighteen (18) years of age or older and that you agree to the following terms and conditions:

You irrevocably grant us, and our affiliates, licensees and assigns, a royalty-free, perpetual, non-exclusive, unrestricted right and license throughout the universe to copy, reproduce, modify, edit, adapt, translate, create derivative works of, publish, post, distribute, publicly perform, sublicense, or otherwise provide to others, your Content in any and all media, formats and channels (now in existence or hereinafter developed) for any purpose, including advertising and commercial purposes.

Important Note: we may also use any ideas, suggestions, developments, and/or other material embodied in your posted Content as we see fit without any compensation or attribution to you. We will, however, try to credit you as the author/source of the Content and you agree that we may identify you as the author/source of the Content by referring to your Social Media Platform handle or identifier as we see appropriate.

You represent and warrant that the Content does not violate or infringe any rights of any third party, including, but not limited to, copyright, trademark, rights of publicity and privacy.

Important Note: If any third-party content is included in your posted Content you must obtain permission from the content owner and attribute/credit such content to the owner.

Other rules:

  • Don't post any Content that is disruptive, abusive, vulgar, profane, obscene, hateful, threatening, harassing, defamatory, or which discloses personally identifiable information or private or personal matters concerning any person;

  • Don't post any Content that you don't have the right to post/transmit (and grant us the rights above) under applicable law or under contractual or fiduciary relationship;

  • Don't impersonate any person, or falsely state or otherwise misrepresent your affiliation with a person or entity;

  • You represent that all testimonials, endorsements and/or advertisements contained in your posted Content are truthful, accurate and represent your opinion and personal experience.

You agree to hold Visit SLO CAL and our affiliates, agents and licensees (collectively, "Indemnitees") harmless, and defend and indemnify the Indemnitees from any claim, disputes, demands, proceedings, cause of action, judgments, damages, liabilities, losses, costs or expense of any kind and nature, known and unknown, suspected and unsuspected, disclosed and undisclosed which may arise out of or are in any way connected with your posted Content and/or your use of our official brand presence on Social Media Platforms.

These terms shall be governed by and construed in accordance with the laws of the State of California without giving effect to principles of conflict of laws. In no event will we be liable hereunder for extraordinary, consequential, indirect or punitive damages, including lost profits.

We do not use your email address or other personally identifiable information to send commercial or marketing messages without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. We may, however, use your email address without further consent for non-marketing or administrative purposes (such as notifying you of major changes to the Website or for customer service purposes).



California Privacy Policy Addendum

This PRIVACY NOTICE FOR CALIFORNIA RESIDENTS supplements the information contained in the Privacy Statement of Visit SLO CAL and its subsidiaries (collectively, “we,” “us,” or “our”) and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws.  Any terms defined in the CCPA have the same meaning when used in this notice.

Information We Collect

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:




A. Identifiers.

A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.


B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

A name, address, telephone number, insurance policy number, education, employment, employment history. Some personal information included in this category may overlap with other categories.


C. Protected classification characteristics under California or federal law.

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).


D. Commercial information.

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.


E. Biometric information.

Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.


F. Internet or other similar network activity.

Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.


G. Geolocation data.

Physical location or movements.


H. Sensory data.

Audio, electronic, visual, thermal, olfactory, or similar information.


I. Professional or employment-related information.

Current or past job history or performance evaluations.


J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).

Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.


K. Inferences drawn from other personal information.

Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.


Personal information does not include:

  • Publicly available information from government records.

  • De-identified or aggregated consumer information.

  • Information excluded from the CCPA's scope, like:

    • health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;

    • personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.

We obtain the categories of personal information listed above from the following categories of sources:

  • Directly from our clients or their agents. For example, via email communication requests on our website.

  • Indirectly from our clients or their agents. For example, through information we collect from our clients in the course of providing services to them.

  • Directly and indirectly from activity on our website. For example, from submissions through our website portal or website usage details collected automatically.

  • From third-parties service providers who help us improve the services we perform, for example, Arrivalist’s location analytics services gives us anonymized insights about whether our content encourages travel to our destination.

Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following business purposes:

  • To fulfill or meet the reason for which the information is provided. For example, we use Arrivalist’s anonymized location analytics to see if the travel information we provide encourages travel to our destination.

  • To supply information to vet employment applications for open positions and administer benefits for employees

  • To provide you with information, products or services that you request from us.

  • To provide you with email alerts, event registrations and other notices concerning our products or services, or events or news, that may be of interest to you.

  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.

  • To improve our website and present its contents to you.

  • For testing, research, analysis and product development.

  • As necessary or appropriate to protect the rights, property or safety of us, our clients or others.

  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

  • As described to you when collecting your personal information or as otherwise set forth in the CCPA.

  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

We may disclose your personal information to a third party for a business purpose.  When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:

A. Identifiers.

B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

C. Protected classification characteristics under California or federal law.

D. Commercial information.

F. Internet or other similar network activity.

G. Geolocation data.

H. Sensory data.

I. Professional or employment-related information.


We disclose your personal information for a business purpose to the following categories of third parties:

  • Our affiliates.

  • Service providers.

  • Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.

In the preceding twelve (12) months, we have not sold any personal information.

Your Rights and Choices

The CCPA provides California residents with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

  • The categories of personal information we collected about you.

  • The categories of sources for the personal information we collected about you.

  • Our business or commercial purpose for collecting or selling that personal information.

  • The categories of third parties with whom we share that personal information.

  • The specific pieces of personal information we collected about you (also called a data portability request).

  • If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:

    • sales, identifying the personal information categories that each category of recipient purchased; and

    • disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

  1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.

  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

  3. Debug products to identify and repair errors that impair existing intended functionality.

  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.

  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).

  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.

  7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.

  8. Comply with a legal obligation.

  9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

If you use our Contact form, please select “I am a California resident and I have a personal information request” in the dropdown.

Only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.

  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.  Making a verifiable consumer request does not require you to create an account with us.  We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within 45 days of its receipt.  Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt.  The response we provide will also explain the reasons we cannot comply with a request, if applicable.  For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request [unless it is excessive, repetitive, or manifestly unfounded].  If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Contact Information

If you have any questions or comments about this notice, our Privacy Statement, the ways in which we collect and use your personal information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Phone: 1-800-634-1414
Postal Address: 1334 Marsh Street, San Luis Obispo, CA 93401
Attn: Operations Department


Last updated: February 1 at 8:03 PST.