North Coast

Cool ocean breezes and warm invitations are surely what you’ll discover all along the upper coastal reaches in The Land of SLO CAL. Whether you’re mountain biking in Montaña de Oro State Park or stand-up paddleboarding in the shadows of Morro Rock, there are activities a-plenty all around these parts. But whatever your idea of leisure may be, don’t be surprised if you find yourself under the captivating spell of the sun and sand, waves and wonders in this magical coastal region.

San Simeon & Ragged Point

Located just off picturesque Highway 1 in The Land of SLO CAL, San Simeon & Ragged Point offer dramatic coastal…

Cambria

Up toward the northern parts in The Land of SLO CAL, nestled comfortably between Cayucos and San Simeon…

Harmony

At a population of 18, Harmony is by far the tiniest town in The Land of SLO CAL. But a short stroll through this…

Cayucos

Coming from the Native American word for “kayak,” Cayucos may be the best-kept secret in The Land of SLO…

Morro Bay

On your way to Morro Bay, you can’t miss Morro Rock, one of the most iconic landmarks in The Land of SLO CAL…

Couple walking on the Los Osos & Baywood Boardwalk

Los Osos & Baywood Park

The Land of SLO CAL boasts its fair share of ocean oases. Yet, Los Osos & Baywood Park’s closeness to the calm…

North

Up toward the northern parts in The Land of SLO CAL, you’re sure to find plenty to sip, savor and simply soak up. With its vine-draped hills, majestic oaks and abundant olive trees, world-class wines and farm-to-table fare, this is where cowboy country meets fine cuisine. No matter if you find yourself among downtown Paso’s modern-day makers' shops or Templeton’s historic old-world charm, you’re sure to get a warm welcome wherever you may roam.

San Miguel

San Miguel is named after the historic Mission San Miguel Archangel, the 16th California mission, founded way back in…

Creston, Shandon & Cholame

Find quiet countryside appeal in Creston, where ranches, vineyards and olive trees intermingle. Just a quick 15-minute…

Paso Robles

Nestled among the vine-draped hills just up from the sun-soaked California coastline, you’ll find El Paso de…

Templeton

The more things change, the more Templeton stays true to its roots. Surrounded by fertile farm fields, this small town…

Atascadero

Next time you’re up in The Land of SLO CAL heading between Paso Robles and Santa…

Santa Margarita & Pozo

Welcome to Santa Margarita & Pozo — The Land of rugged adventure and refined tastes…

San Luis Obispo

Looking for a smile? Spend some time in San Luis Obispo — long celebrated as one of the "Happiest Places in America." This is the spirited soul of The Land of SLO CAL, its warm Mediterranean climate and friendly folks welcome you. With thousands of acres of protected open space. Countless hikes with stunning 360° views. And a walkable downtown filled with historic architecture, the beautifully restored Mission San Luis Obispo de Tolosa, and quaint, comfortable hotels in turn-of-the-century buildings.

Things to Do

If you are looing for a list of things to do in San Luis Obispo, CA, you have come to the right place. With mountains…

Places to Stay

There is a wide variety of places to stay in San Luis Obispo, CA. SLO’s welcoming atmosphere combined…

food from Mistura Restaurant in Downtown SLO

Restaurants

There are so many wonderful options for restaurants in San Luis Obispo, CA. Check out all the different places for any…

Wineries & Tasting Rooms

If you are looking for a list of Wineries & Tasting Rooms in San Luis Obispo, you have come to the right place…

Breweries, Distilleries & More

With over a dozen craft breweries in the greater SLO area, you’re never far from a delicious cold one…

South Coast

Classic California comes alive down along the southernmost section in The Land of SLO CAL. Around here, your beach cruiser can be 4-wheel drive, with the only stretch of sand left that allows vehicles. And when the tide is high, you can hop inland just a bit for more fun in the dunes. Mosey just to the east and you’ll find yourself in another sneaky good winemaking and agricultural area where friendly families and folks make farm-to-table a way of life in this lush fertile landscape.

Edna Valley

Edna Valley showcases the best of SLO Wine Country. This is The Land of rolling green hills, mild year-round weather and…

Avila Beach

Tucked way into the coastal cove of San Luis Obispo Bay, Avila Beach is a small seaside town with big-time charm. A…

Pismo Beach & Shell Beach

Classic California is alive and well in the towns of Pismo Beach and Shell Beach. Just a stone’s throw off…

Arroyo Grande

Welcome to Arroyo Grande. Where The Land of quaint Victorian charm meets The Land of exhilarating outdoor…

Grover Beach

Perched between Oceano and Pismo Beach, off famous Highway 1, sits The Land of rolling dunes and rolling waves…

Oceano

In The Land of SLO CAL, nestled along the Pacific ridge, is a place where the rubber meets the sand. The Highway…

Nipomo

Mother Nature sure knows how to make visitors to Nipomo feel welcome. Citrus, avocado, and strawberry orchards thrive in…

Highway 1 Road Trip

Routinely named one of the world’s best scenic drives, San Luis Obispo County’s 80-mile (128 kilometers) stretch of Highway 1 is all about the landscapes, from the majestic rocky shore off Ragged Point all the way down to the wild, windswept dunes of Oceano.