North Coast

    Cool ocean breezes and warm invitations are surely what you’ll discover all along the upper coastal reaches in The Land of SLO CAL. Whether you’re mountain biking in Montaña de Oro State Park or stand-up paddleboarding in the shadows of Morro Rock, there are activities a-plenty all around these parts. But whatever your idea of leisure may be, don’t be surprised if you find yourself under the captivating spell of the sun and sand, waves and wonders in this magical coastal region.

    North Coast Map

    North

    Up toward the northern parts in The Land of SLO CAL, you’re sure to find plenty to sip, savor and simply soak up. With its vine-draped hills, majestic oaks and abundant olive trees, world-class wines and farm-to-table fare, this is where cowboy country meets fine cuisine. No matter if you find yourself among downtown Paso’s modern-day makers' shops or Templeton’s historic old-world charm, you’re sure to get a warm welcome wherever you may roam.

    North Region Map

    San Luis Obispo

    Looking for a smile? Spend some time in San Luis Obispo — long celebrated as one of the "Happiest Places in America." This is the spirited soul of The Land of SLO CAL, its warm Mediterranean climate and friendly folks welcome you. With thousands of acres of protected open space. Countless hikes with stunning 360° views. And a walkable downtown filled with historic architecture, the beautifully restored Mission San Luis Obispo de Tolosa, and quaint, comfortable hotels in turn-of-the-century buildings. 

    San Luis Obispo Region Map

    South Coast

    Classic California comes alive down along the southernmost section in The Land of SLO CAL. Around here, your beach cruiser can be 4-wheel drive, with the only stretch of sand left that allows vehicles. And when the tide is high, you can hop inland just a bit for more fun in the dunes. Mosey just to the east and you’ll find yourself in another sneaky good winemaking and agricultural area where friendly families and folks make farm-to-table a way of life in this lush fertile landscape.

    South Coast Region Map

    Feel the sand shift beneath your feet in Oceano, where California's largest coastal dunes create an otherworldly…

    Highway 1 in SLO CAL

    Cruise Highway 1 through SLO CAL (San Luis Obispo County), where 90 miles of breathtaking coastline unfolds from Ragged Point's towering cliffs to Nipomo's sweeping dunes. Experience world-famous vistas, charming coastal communities and lush vineyards along this nationally recognized scenic byway. On Highway 1, natural wonder awaits at every turn.

    Highway 1 Road Trip Map