North Coast

Cool ocean breezes and warm invitations are surely what you’ll discover all along the upper coastal reaches in The Land of SLO CAL. Whether you’re mountain biking in Montaña de Oro State Park or stand-up paddleboarding in the shadows of Morro Rock, there are activities a-plenty all around these parts. But whatever your idea of leisure may be, don’t be surprised if you find yourself under the captivating spell of the sun and sand, waves and wonders in this magical coastal region.

San Simeon coastline looking toward Piedras Blancas Light Station

San Simeon & Ragged Point

Sweeping vistas and crashing waves create pure magic at the northern gateway of SLO CAL (San Luis Obispo County), where…

Cambria

Minutes from Hearst Castle, Cambria enchants visitors with its dreamy blend of forest and sea along the northern coast…

Harmony

Step into the storybook hamlet of Harmony, nestled between Cambria and Cayucos in SLO CAL (San Luis Obispo County)…

Cayucos

Catch the laid-back rhythm of Cayucos, a hidden surf gem tucked between Cambria and Morro Bay in SLO CAL (San Luis…

Morro Bay

Meet Morro Bay's iconic 576-foot rock—your new favorite selfie backdrop and last of the Nine Sisters volcanic…

Los Osos & Baywood Park

A peaceful back bay rhythm awaits visitors of Los Osos and Baywood Park in SLO CAL (San Luis Obispo County), where…

North

Up toward the northern parts in The Land of SLO CAL, you’re sure to find plenty to sip, savor and simply soak up. With its vine-draped hills, majestic oaks and abundant olive trees, world-class wines and farm-to-table fare, this is where cowboy country meets fine cuisine. No matter if you find yourself among downtown Paso’s modern-day makers' shops or Templeton’s historic old-world charm, you’re sure to get a warm welcome wherever you may roam.

San Miguel

Old West hospitality thrives in San Miguel, where mission bells still mark the hour at the northern edge of SLO CAL (San…

Creston, Shandon & Cholame

Escape to rural Creston, Shandon and Cholame, rolling east of Paso Robles in SLO CAL (San Luis Obispo County), where…

Paso Robles

Raise a glass in the world-renowned wine region of Paso Robles in northern SLO CAL (San Luis Obispo County), where…

Templeton

Breathe easy in Templeton, where Old West spirit meets the vines just south of Paso Robles in northern SLO CAL (San Luis…

Atascadero

Sunshine streams through heritage oaks as you stroll mural-lined streets and enjoy local brews in Atascadero, tucked…

Girl in a hat looking at Soda Lake on the Carrizo Plains with wildflowers in the foreground

Santa Margarita & Pozo

Feel the call of the wild in Santa Margarita and Pozo, tucked deep in the rugged interior of SLO CAL (San Luis Obispo…

San Luis Obispo

Looking for a smile? Spend some time in San Luis Obispo — long celebrated as one of the "Happiest Places in America." This is the spirited soul of The Land of SLO CAL, its warm Mediterranean climate and friendly folks welcome you. With thousands of acres of protected open space. Countless hikes with stunning 360° views. And a walkable downtown filled with historic architecture, the beautifully restored Mission San Luis Obispo de Tolosa, and quaint, comfortable hotels in turn-of-the-century buildings.

Things to Do

If you are looking for a list of things to do in San Luis Obispo, CA, you have come to the right place. With mountains…

Places to Stay

There is a wide variety of places to stay in San Luis Obispo, CA. SLO’s welcoming atmosphere combined…

food from Mistura Restaurant in Downtown SLO

Restaurants

There are so many wonderful options for restaurants in San Luis Obispo, CA. Check out all the different places for any…

Wineries & Tasting Rooms

If you are looking for a list of Wineries & Tasting Rooms in San Luis Obispo, you have come to the right place…

Breweries, Distilleries & More

With over a dozen craft breweries in the greater SLO area, you’re never far from a delicious cold one…

South Coast

Classic California comes alive down along the southernmost section in The Land of SLO CAL. Around here, your beach cruiser can be 4-wheel drive, with the only stretch of sand left that allows vehicles. And when the tide is high, you can hop inland just a bit for more fun in the dunes. Mosey just to the east and you’ll find yourself in another sneaky good winemaking and agricultural area where friendly families and folks make farm-to-table a way of life in this lush fertile landscape.

Edna Valley

Roll into the relaxed rhythm of Edna Valley, just ten minutes from downtown San Luis Obispo and a stone's throw from…

Avila Beach

Gear up for your sunniest beach day in Avila Beach, tucked into a sheltered cove along SLO CAL's (San Luis Obispo…

A boy playing near the Pismo Beach letter sign at the Pismo Beach Promenade in Pismo Beach, San Luis Obispo County, California

Pismo Beach & Shell Beach

Bask in the classic beach town charm of Pismo Beach and Shell Beach, where seven golden miles of SLO CAL (San Luis…

Arroyo Grande

Embrace Victorian charm where roosters greet the sunrise and a patchwork of vineyards and farmland cradles one of…

Grover Beach

Fly your kite as afternoon winds dance across Grover Beach's broad coastline in southern SLO CAL (San Luis Obispo…

Oceano

Feel the sand shift beneath your feet in Oceano, where California's largest coastal dunes create an otherworldly…

Nipomo

Bask in year-round sunshine on Nipomo's elevated mesa, perched at SLO CAL's (San Luis Obispo County) southern…

Highway 1 in SLO CAL

Cruise Highway 1 through SLO CAL (San Luis Obispo County), where 90 miles of breathtaking coastline unfolds from Ragged Point's towering cliffs to Nipomo's sweeping dunes. Experience world-famous vistas, charming coastal communities and lush vineyards along this nationally recognized scenic byway. On Highway 1, natural wonder awaits at every turn.