Media Contact:
Mayla Lohnes, Public Relations Manager
805-541-8000
mayla@slocal.com
FOR IMMEDIATE RELEASE
VISIT SLO CAL UNVEILS 2025 SLO CAL OFFICIAL
VISITOR MAGAZINE WITH NEW PUBLISHER
Produced in partnership with Wanderlust Content Studio, the magazine showcases the region’s charm, wellness focus and sustainable tourism initiatives.
Locals and visitors alike will find valuable insights into the latest
offerings of SLO CAL to experience the best of the region.
(High-Res Image available for download HERE, Courtesy of Visit SLO CAL)
San Luis Obispo County, California, (January 2, 2025) – Visit SLO CAL, the official destination marketing and management organization (DMMO) for San Luis Obispo County (SLO CAL), today announced the launch of its 2025 SLO CAL Official Visitor Magazine, produced in partnership with new publisher, Wanderlust Content Studio. Available now, the magazine features Cambria’s iconic Covell Ranch on its cover and showcases SLO CAL’s diverse region, charming towns and renowned farm-to-table cuisine. The magazine will be distributed to over 200 locations, both inside and outside of SLO CAL. It is also available digitally online and can be shipped for free upon request via slocal.com/plan-your-trip/visitors-magazine.
“The transformation of this year’s magazine is thanks in part to our collaboration with Wanderlust Content Studio,” said Visit SLO CAL’s President & CEO, Cathy Cartier. “The publication captures the essence of our region and highlights SLO CAL’s commitment to wellness, sustainability and local businesses. This edition continues to showcase the incredible experiences and offerings that make this region so special for both locals and visitors alike.”
The 2025 Visitor Magazine embraces a fresh new design, featuring custom illustrated maps and expanded feature stories, with a total of 120 glossy pages – double the size of previous issues. Editorial highlights include “Savor SLO CAL” (page 40), a comprehensive guide to the region’s culinary scene, from Michelin stars to farmers markets; interviews with locals, including artisans (page 92) and female winemakers (page 66); and an itinerary-style region guide (page 32) that emphasizes proximity and accessibility throughout SLO CAL.
“We are grateful to partner with Visit SLO CAL on the 2025 SLO CAL Visitor Magazine,” said Nicole Bordges, Co-Founder of Wanderlust Content Studio. “This magazine is crafted with care and creativity to showcase the uniqueness of the region. In collaboration with Visit SLO CAL, our team has worked hard to ensure that each page tells a story, whether it’s about the region’s local wineries, commitment to sustainability or its outdoor adventures. With a focus on engaging, high-quality content and captivating visuals, this magazine will serve as an inspiring guide to anyone looking to explore the best of SLO CAL.”
The print publication will be distributed at select California Welcome Centers, area airports, hotels, attractions, pedestrian-friendly businesses and other strategic visitor-focused locations in SLO CAL’s direct drive market.
For more information about Visit SLO CAL, visit slocal.com or email Mayla Lohnes, mayla@slocal.com.
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ABOUT VISIT SLO CAL:
As the countywide non-profit destination marketing and management organization (DMMO), Visit SLO CAL promotes this region’s slower pace of life and immersive guest experiences. Visit SLO CAL is responsible for promoting SLO CAL as an attractive travel destination and a dynamic place to live and work. Through the impact of travel, Visit SLO CAL strengthens the economic position and provides opportunity for all people in the community. Built on research with a strategy of continuous improvement, Visit SLO CAL aims to establish SLO CAL as a favorite West Coast destination known for its unique, immersive experiences. For more information, go to slocal.com.
ABOUT SLO CAL:
SLO CAL, located midway between San Francisco and Los Angeles, offers more than 100 miles of breathtaking coastline, expansive vineyards covering over 40,000 acres and scenic roads, making it a must-visit destination on California’s Central Coast. It’s unforgettable stretch of Highway 1 is an unforgettable journey through some of California's most captivating coastal landscapes. In 2023, tourism in SLO CAL reached $2.32 billion in direct travel spending, marking a consistent performance from the previous year and generated $60.1 million in transient occupancy tax revenue, contributing $110 million in local tax revenue. For more information, go to slocal.com.
ABOUT WANDERLUST CONTENT STUDIO:
Wanderlust Content Studio produces award-winning content for print and digital platforms for destination marketing organizations, brands and film commissions. They are respected leaders in creative vision and business development strategies. As a full-service publishing agency, they manage editorial and art direction, lead advertising sales, consult on distribution and provide a print-to-digital creative suite for clients to use on their owned channels, including website, social and other visitor-facing avenues. Their work has been recognized by the APEX Awards, The Content Council and HSMAI. For more information, visit wanderlustcontentstudio.com.
