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FOR IMMEDIATE RELEASE
FILM SLO CAL HIGHLIGHTS MAJOR PRODUCTIONS FILMED ACROSS SLO CAL IN 2025
From MrBeast to Vanderpump Rules, SLO CAL continues to attract
high-profile film, television and commercial productions
Description: Film crew at Oceano Dunes SVRA for Toyota “Made to Conquer” shoot.
Photo Credit: Vacationland Films / Todd MacMillan
San Luis Obispo County, California, February 17, 2026 – Film SLO CAL, the official film commission for San Luis Obispo County (SLO CAL), and a department of Visit SLO CAL, is highlighting a slate of noteworthy productions filmed throughout the region in 2025. Recent projects span digital, television and commercial productions, further reinforcing SLO CAL’s reputation as a premier and versatile filming destination in California.
In 2025, SLO CAL recorded 44 different productions spanning 73 filming days. Filmmakers praised not only the region’s scenic versatility, but also the ease of filming and the people who make SLO CAL special. Location scouts and producers consistently noted the welcoming, accommodating community throughout the county.
“Our role is instrumental in promoting the region for filming and helping productions navigate permitting, locations and logistics,” said Matt Halvorson, Film Commissioner at Film SLO CAL. “Filmmakers are drawn to SLO CAL for its distinctive backdrops and the support they receive from our partners and the community along the way. By working closely with a variety of permitting and destination partners across the county, and drawing on our deep local knowledge, we are proud to help bring these creative projects to life.”
Noteworthy Productions Filmed in SLO CAL in 2025 Include:
Audi Q5 Series Car Commercial (March 13-15, 2025)
A cinematic automotive shoot showcasing SLO CAL’s scenic roads and landscapes. Filming took place in the City of San Luis Obispo (Garden Street and Hotel San Luis Obispo) and along Highway 1, including Morro Bay, San Simeon and Ragged Point.
Bravo’s Reality TV Series, Vanderpump Rules (Season 12, May 14-17, 2025)
The cast’s road trip highlighted Paso Robles Wine Country (Rava Wines, Tobin James, DAOU Vineyards) and the City of San Luis Obispo (Madonna Inn, Downtown SLO Farmers’ Market, Luna Red, Black Sheep) in its latest two episodes, with SLO CAL serving as the backdrop for nationwide reality television moments.
Toyota x Univision “Made to Conquer” Digital Campaign (October 7-10, 2025)
The campaign utilized SLO CAL’s striking landscapes to bring the brand’s adventurous story to life. Vacationland Films brought the production to the Oceano Dunes SVRA, California’s only drivable state beach and a key filming location in the county.
MrBeast x Jetson ONE YouTube Video (December 16-17, 2025)
The world’s most subscribed YouTube creator filmed a fast-moving digital production across Chapman Estate, Dinosaur Caves Park, Pismo Pier and Fin’s Restaurant parking lot in Grover Beach.
As filming momentum continues into 2026, Film SLO CAL remains committed to supporting productions by working closely with its local permitting partners and jurisdictions across the diverse communities of SLO CAL, including San Simeon, Cambria, the Town of Harmony, Cayucos, Morro Bay, Avila Beach, Pismo Beach, Grover Beach, Atascadero, Templeton, Paso Robles, San Miguel, Santa Margarita, San Luis Obispo, Shell Beach, Arroyo Grande, Oceano, Nipomo, Creston and Los Osos-Baywood Park.
For more information about Film SLO CAL and guidance on filming and permitting in the SLO CAL region, visit filmslocal.com or contact Matt Halvorson, matt@slocal.com.
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ABOUT FILM SLO CAL:
Film SLO CAL, the official film commission of San Luis Obispo County (SLO CAL), is a department of Visit SLO CAL and serves as the official liaison for productions, providing location recommendations, guidance on local permitting and options for additional support services. Centrally located halfway between Los Angeles and San Francisco, SLO CAL offers over 80 miles of Pacific and rugged coastlines, rolling hill backdrops, wild dune landscapes, the iconic Highway 1 and charming towns, all within a short distance of one another. For more information, go to filmslocal.com and follow Film SLO CAL on LinkedIn at linkedin.com/showcase/film-slo-cal/.
ABOUT VISIT SLO CAL:
Visit SLO CAL is the countywide non-profit destination marketing and management organization (DMMO) for San Luis Obispo County, known as SLO CAL. Positioned midway between San Francisco and Los Angeles, SLO CAL features more than 100 miles of breathtaking coastline, rolling vineyards covering over 40,000 acres and some of California’s most scenic open roads, including the iconic Highway 1. Visit SLO CAL promotes the region as a premier West Coast destination, celebrated for its signature slower pace of life and diverse, immersive experiences. By enhancing the area’s reputation as a dynamic place to live, work and visit, Visit SLO CAL strengthens the local economy and creates opportunities for the entire community. Built on research and a strategy of continuous improvement, the organization is committed to showcasing SLO CAL’s unique charm to travelers from around the world. For more information, go to slocal.com and follow @slocal on Facebook, Instagram and LinkedIn.
