SLO CAL has a reputation for being a welcoming place to all. Travelers come far and wide to shop, taste and sip from SLO CAL makers and producers. Some find SLO CAL such an appealing place, they decide to set up shop here. These Black-owned businesses throughout the county are celebrated for their unique SLO CAL history, culture and artisanship. SLO CAL welcomes you to map the perfect excursion and discover more about the heart and soul behind these local producers.
NEW: VEG ON THE EDGEBack to Top of List
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Pictured: Owner Akindele Bankole and team member of Santa Cruz location. Photo courtesy: Veg on The Edge
VEG ON THE EDGE
Generally speaking, there are two lightbulb moments for first-timers of Veg on the Edge. First: The realization that vegan food can be lip-smackingly delicious. The second: That West African food is in a culinary league of its own.
Restaurateur Akindele Bankole, along with Veg on the Edge co-founders Eli Cohen, Lynn LeRose and Edward Garner have been setting off lightbulb moments with their flagship Santa Cruz restaurant since 2017. Now, Veg on the Edge’s sister location in San Luis Obispo appears to be working the same magic.
Opened in 2021 at the SLO Public Market, the innovative eatery serves up West African-inspired vegan dishes bursting with local organic produce and unforgettable flavor. Bankole knows that the unique mix of simple ingredients, alluring textures and enticing spices have a way of uniting vegetarians, vegans and omnivores alike. But first, you’ve got to try it.
Bankole’s son Deji Bankole, who serves as Veg on the Edge’s marketing director, tends to agree. Watching customers traverse SLO Public Market, he’s privy to daily transformations.
“It’s interesting. A lot of people that I’ve seen come in and eat the food are very surprised at just how good it is,” he said. “There is a misconception that vegan or vegetarian is not enough protein or not very tasty. The other options are more familiar to them. But once people actually taste our food, it’s a different story.”
West African Culture Meets SLO CAL vibes
If the reviews are any indication, SLOcals and visitors alike can’t get enough of Veg on the Edge’s wholesome novelty.
The menu—a creative mix of West African stews starring simmered pumpkin seeds, peanuts, sweet potato and ashake peppers; savory Beyond Meat burgers; healthy cold wraps; hot veggie tacos and crave-worthy sides like peppered plantains and cassava French Fries—blends Bankole Sr.’s Nigerian background with a distinctly Californian appeal.
The entrepreneur came to America in 1982 and learned the ins and outs of business working in the restaurant and marketing industries. A man of many talents and master of several languages, Bankole also spent time singing European opera.
Born in Germany, where his parents attended medical school, Bankole and his siblings were afforded a range of diverse food experiences. The family eventually relocated back to Lagos, Nigeria, within the cultural region of Yorubaland. Living in the largest city in Nigeria—the second most populous city in Africa—Banokle experienced a vibrant metropolitan lifestyle where the extremes of wealth, poverty and opportunity commingled. While other parts of Yourubaland might have championed heavier foods like starchy fufu, Bankole mused that 1970s-era Lagos provided a more worldly culinary landscape. On the street, fresh, delicious food could be obtained quickly amid the hustle and bustle of vendors and businesspeople. Cultures intermingled through unfettered culinary expression.
“Growing up in Lagos, it was so nice. It was the more progressive city in the country, commerce was happening and international people were coming in from everywhere,” Bakole said of his upbringing. “You’re going out and meeting with friends in this open society. We liked that easy, fast street food.”
Photo courtesy: Veg on The Edge
Compassion in Every Plate
Can street food stand for something? For Bankole, Veg on the Edge’s burgers and wraps go hand-in-hand with compassion. It’s no surprise, then, that compassion is the business owner’s number one focus: for Veg on the Edge staff and customers, as well as for local farmers and overall environment.
As Bankole puts it: “Our motto is compassion in every plate. When you walk into our restaurant or go online, you will never see us engage with anything negative. Not even against meat eaters–because that’s not the point,” Bankole said. “Veganism is not just compassion for animals or a chosen few friends, but compassion for everyone.”
While the word “vegan” can put some carnivores off, enticing aromas beckon all to enter. As it turns out, food is a fabulous way to spark a healthy conversation. Everyone is in a good mood when they have a belly full of stew.
“When we started planning for the business, we had a three-prong approach: the food itself, the community and also the education,” Bankole added. “Just by what we are doing, it encompasses all three. Our goal is to be able to present different experts in the field, whether that be in health, veganism or the environment, so we can actually have dialogues.”
Prepare to be Surprised and Delighted
Ready to jump into a world of fresh, West African vibes? Pull up a chair or grab a to-go order. While Veg on the Edge’s stews are probably the best entryway into Veg on the Edge’s dynamic fusion, Bankole recommends newbies dip a toe with the Suya Burger, which combines Beyond Burger patty with lettuce, shitake suya mushrooms, vegan cheddar, tomato, onions and mayo.
“We season the shiitake mushrooms and roast them with suya in the oven and put it all on the burger,” he said. “People want to know ‘What is suya?’ It has that very rich, almost beef jerky type of taste. Everyone really likes that.”
Also keep an eye out for the appearance of Moin Moin, a traditional Easter black bean pudding slated to make an appearance March 2023. Brought to Africa by freed slaves returning from South America, the sumptuous confection combines coconut, cinnamon and black bean goodness, creating faux chocolate appeal. If that sounds a little different than your average Easter candy, that’s the whole point: The dish is a good representation of the restaurant’s undeniable value to the San Luis Obispo community: By experiencing and engaging with different cultures through food, we are better able to find common ground.
As much as Veg on the Edge has surprised and delighted local eaters, Bankole admits that he’s had his own moments of awe.
“The landscape and beauty of SLO is fascinating. You can almost pluck the mountains with your hands. When it comes to the people, there is a gentle openness about them,” he said. “I did not expect that.”
Stop by Veg on The Edge in the SLO Public Market on your next trip through San Luis Obispo!
By Hayley V. Cain
EBONY RESTAURANTBack to Top of List
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Photo by: Fiona Carlsen
In San Luis Obispo, Ebony isn’t just a color or a type of hardwood. It’s a fresh flavor from a world away. Chefs Helen Abraha & Martha Taezaz, along with their two silent partners, are the culinary masterminds bringing traditional comfort cuisine from the Horn of Africa all the way to SLO CAL.
Born and raised in Ethiopia, the sisters took a trip to visit family in San Luis Obispo in 2021 with no plans to move here and start a business. But Helen and Martha say they fell head-over-heels when they discovered SLO CAL. “The first time we came to visit, we fell in love. It’s very calm; people are very friendly.” And while far from landlocked Ethiopia, the coast, with its rolling hills and comparable climate, has felt like home from the beginning. The only thing missing was the food. Enter Ebony restaurant.
Ethiopia has a unique culinary history. The coffee bean originated there, and the country is famous for its spices. Though the Ethiopian diet can be meat-heavy, religious life plays a significant role in the way people eat nationwide. “Vegan food is very common in Ethiopia because most Ethiopians are orthodox Christians. When it’s fasting season, they all refrain from meat, poultry, all dairy products. They become, literally, vegan,” the duo says.
While vegan and gluten-free diets are becoming commonplace in the U.S., it can be challenging to find good options, especially when eating out.“ There are so many people who need to eat gluten-free, but some of the [gluten-free] foods are not tasty,” Helen says. “I go out to eat, but I don’t find anything gluten-free but seafood.” So the sisters are filling the variety gap by serving up what they know best: 100% organic and gluten-free healthy vegan fare that’s as delicious as it is good for you.
Photo by: Fiona Carlsen
For now, the start-up’s menu contains a few select items and is served to-go only on Mondays, Wednesdays, and Fridays from their kitchen space on Allene Way in SLO. Each dish is full of traditional Ethiopian herbs, spices, and seasonal ingredients that’ll keep you coming back for more. “Some of our customers [who have been] with us starting from day one, come every single time we open.” Popular dishes on the menu include Ethiopian staple misir wat, a spicy dish of stewed split red lentils, and dinich, a potato dish made with lots of onion, turmeric, and carrot. And don’t forget to ask for the injera, a sourdough flatbread made from teff flour, cooked on one side and left spongy and uncooked on the other, making it the perfect vehicle for scooping up your meal. No flatware needed.
The community in SLO CAL has widely embraced the sisters, and the feedback they’ve received about Ebony’s food and service has been positive beyond expectation. Even more unexpected is how people have gone out of their way to ensure the team fulfills their dream of making Ebony a San Luis Obispo mainstay. Many have given recommendations for organizations and resources to help them grow and even land their own dine-in location one day.
“In Ethiopia, people like to share,” Helen and Martha explain. “Food in Ethiopia is [shared]. Food in Ethiopia is a family thing.” And SLO CAL has certainly welcomed them into the family.
Hungry? Order via Instagram direct message and pick up Monday, Wednesday and Friday, 11:30 a.m. - 4:00 p.m. or until supplies last.
By: Kristen C Tiessen
HUSH HARBOR BAKERY & CAFEBack to Top of List
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HUSH HARBOR BAKERY & CAFE
For the Monroes, bread is life. And it’s a family affair. Owners Donnie and Penny Monroe run Hush Harbor Bakery and Cafe in Atascadero with their children and have been making freshly baked rolls, loaves, and more on the Central Coast for more than two decades. “It’s been 22 years,” says Donnie. But his passion for pastry was ignited long before.
From Aerospace to Culinary
While crisscrossing the globe as a professional in the aerospace industry for 25 years, Donnie discovered an affection for European-style bread that went far beyond the average carb-addicts appreciation for a crusty baguette. And when cutbacks in the aerospace industry began late in his career, Donnie saw the moment as a chance to capitalize on his passion. So he learned to bake and moved his family from southern California to the coastal town of Atascadero in search of new horizons.
Today, the bakery-cafe specializes in artisan baked bread and made-from-scratch pastries. SLO CAL customers value the superb texture, deep flavor, and physical beauty of the Monroe family’s bread. Donnie owes the quality of his product to the levain and sourdough starters he’s kept since the early 1980s, and to the slow-paced production style, he’s committed to in the bakery. Each dark and early morning, Donnie and staff mix, knead, and proof by hand with a technique he’s perfected over the years. The ingredients are of the highest quality and never include additives or preservatives. The entire process takes hours, but patrons rave it’s worth it in the end.
“This place is beyond words,” the Yelp reviews proclaim. “Everything was super delicious. Fresh, buttery, fluffy everything.” Others declare Hush Harbor a “breath of fresh air,” saying they almost can’t believe they could find such a gem in SLO CAL. And people are looking for any excuse to get back to their new favorite spot. “I don’t visit Atascadero often, but I might try to find reasons to go now that we have discovered this place.”
And Hush Harbor has so much more to offer than just fantastic bread. The bakery is open for breakfast on Saturdays and lunch Monday through Saturday, offering soups, salads, quiche, and sandwiches, all handmade. So come hungry, but be patient while you wait in line. The secret’s out and there’s always a crowd at Hush Harbor.
Stop by Hush Harbor Monday - Saturday 7:00 a.m. - 4:00 p.m. at 5735 El Camino Real.
By: Kristen C Tiessen
INDIGENE CELLARSBack to Top of List
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Raymond Smith knows wine. A transplant from Oakland, he graduated from college in 1989 with a degree in mass communications and followed friends to the Central Coast in pursuit of a job. But a quick detour into an entry-level position at a winery changed the course of his life forever.
Raymond transitioned into mobile wine bottling after briefly working in a tasting room. He built close relationships with winegrowers and makers throughout California and learned winemaking by osmosis as they sipped and shared in barrel rooms. Finally, after years spent taking it all in behind the scenes, friends in the industry suggested it was time to learn by doing. And Indigene Cellars was born.
Behind the Name
He may not be a native to the area, but wines native to terroir are what Raymond brings to the table with Indigene. “[Indigene] means native.’ Being a bottler, you travel all over California every year. You may visit 150 or 200 wineries in a year,” he says. After 25 years, he’s tasted wines from just about everywhere and has learned which grapes grow best where and in which growing conditions. His favorite varietals to work with are pinot noirs, Sangiovese, and Burgundian wines. Today, he’s cemented himself as one of the people who watched and helped Paso Robles wine country grow into what it is today.
Thirty years on, Raymond has built a legacy that stretches far beyond the vineyard. Community is a big deal to him. “I know every policeman in Paso. I know the teachers, the firemen, I know the PG&E guys,” he says. “In the big city where I came from, you see somebody once, and you may never see them again. Here, this is a community. You get to know everybody. There’s not one week when I’m in the tasting room, and somebody doesn’t say ‘why is everyone so nice here?’”
Raymond’s philanthropic pursuits are core to his mission of benefiting the community he calls home. With proceeds made from sales of red his blend called The Philanthropist going to charity each year, he only has more plans to give back in 2022. After pandemic lockdown struck Paso Robles and Templeton, the cities took a significant hit from the loss of tax revenue that usually supports their local police and fire agencies. With his Cabernet blend, Venado Grande, Indigene could write a big check to help those first responders. And Raymond plans to do it again. “This time, we’re doing it for Paso teachers,” he says. “Just in case you didn’t know that most teachers spend 20% of their [salary] on curriculum, I’m here to tell you. I personally know some of those teachers. My kid grew up in those schools.”
In the year ahead, Raymond plans to release a secondary label and launch a line of champagne. He also dreams of finding a cabin to rent out as an Air BnB to folks who stumble across SLO CAL and just aren’t quite ready to go home. He hears it all the time. People say, “Man! I’d love to stay in town, but I can’t find a room.” He understands why they’d never want to leave.
Visit Indigene’s tasting room by appointment only at 815 12th St., Suite B, downtown Paso Robles.
By: Kristen C Tiessen
A SATELLITE OF LOVE VINTAGEBack to Top of List
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A SATELLITE OF LOVE
Malik Miko Thorne has supported himself in SLO CAL by offering his own personal style at the boutique, A Satellite of Love.
“My interests are pretty wide,” he says from his San Luis Obispo store, where he offers clothing, housewares, albums, books and so much more. “A lot of what I carry at the shop resemble things I’m into—the stuff I would want in my house.”
To make ends meet after graduating from Cal Poly in the ’90s, Miko Thorne took simultaneous jobs at The Palm Theater and he still maintains a job at Boo Boo Records. Both gigs informed his sense of culture.
“Watching those movies and listening to music was eye-opening for me. I also worked at Phoenix Books, so that gave me an interesting perspective on authors. I was self-taught.”
Having taken sole ownership of A Satellite of Love after buying his friends out, Miko Thorne has used his interest in the arts to supplement the SLO CAL community.
“Having a place to play in downtown SLO that isn’t a loud bar is pretty difficult. With a background working at an independent record shop, it was an easy thing to invite friends to play music. That ballooned into hosting small acts traveling through a couple of times a month."
“And we were hosting movie nights with Arts Obispo to highlight local artists. Since Covid, we've stepped away from all that. But recently we’ve been doing pop-up markets with local vendors to sell goods.”
Miko Thorne notes his music nights may take a while to come back safely, there’s a promise that movie nights may occur and their pop-up markets are still being planned with vendors like Wild Moon Collection vintage, FYK Creative ceramics and Monstera Mama plants.
Community support doesn’t stop with local vendors, Miko Thorne takes care to provide suggestions for many traveling customers.
“A lot of people that come through are headed up Highway 1,” he says. “I usually suggest they visit Edna Valley because it’s a beautiful gem that gives you a different view from our area. I also like to suggest places that fit what we’re doing too, like Len Collective, Blackwater downtown, Calico Trading Co.”
Miko Thorne has stayed put in SLO CAL for the longest period of time, after being born in Hawaii where his father was stationed after Vietnam and his mother was studying from Fiji. “My mom is Indian and my dad is black, with Cherokee and Seminole on his side.
“We traveled around a lot, with the early part of my life spent in Georgia and the second half in the Bay Area until I came to Cal Poly for school.”
His half-brother and half-sister, after his father re-married, live in Fremont and Japan, respectively. Miko Thorne decided to settle into SLO CAL not just because of the temperate climate, but because of the community he found.
Making SLO CAL Home
“KCPR college radio really solidified it for me,” he recalls. “Usually everyone’s separated by the music they listen to. Suddenly there was this group of kids all hanging out and doing the same thing. That made a really big impression on me.”
After that I was a DJ at the public radio station here KCBX, doing a soul show. Somewhere around there, it grew into DJ’ing weddings and events for the past 15 years.”
Miko Thorne spends more weekends at A Satellite of Love now that wedding gigs have been on hold during the pandemic. He invites everyone to keep up with A Satellite of Love on Instagram, and he keeps his door open weekdays from 12-6 pm, Saturday 11 am-5 pm, and Sunday 11 am-3 pm.
By: Eric Parker
MISS ODDETTE'S CREOLE KITCHENBack to Top of List
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MISS ODDETTE'S CREOLE KITCHEN
While Miss Oddette’s Creole Kitchen no longer resides in SLO CAL, follow her on social media for updates on future one-off events in SLO CAL.
Paso Robles barbecue sauce maker Miss Oddette Augustus didn’t realize after retiring from corrections at age 50 would find her building and then rebuilding a culinary empire honoring her Southern roots.
“My life got turned upside down after I had kidney failure and a divorce all in the same year,” she reveals. “For two years I couldn’t do anything.”
The accounts she fulfilled for barbecue sauce with local outlets like Costcos, Food4Less, Albertsons and Spencers were lost. But in the reckoning, Miss Oddette says she found more of her true passion.
"When I retired from the Boys School, I needed to figure out what I was going to do because what, I’m gonna go sit at home for the rest of my life?” she laughs. “I knew my next chapter had to have something to do with food, people and fun.”
With an infectious laugh, the 20-year Paso Robles resident found her footing with twice-monthly pickups in San Luis Obispo and Paso Robles during the pandemic and previously catered privately with AirBnB's.
“It’s fun, my gosh! I did a grandmother’s retirement with 16 of her family members at this big house and she wanted Southern greens and fried chicken. It was one of those families you just want to be a part of. Her daughter then came back with her clients for a weekend in Paso Robles and asked me to make jambalaya and shrimp creole with a black-eyed pea dip and a chocolate pecan pie. That was fun!”
Miss Oddette has recently stopped her catering and twice-monthly pickups, but still fulfills her barbecue sauce orders online and hopes to be stocked back in stores like Vons in 2022.
The Louisiana Cookbook
A first-generation Californian, Miss Oddette cooks from her roots, having learned from her grandmother’s Louisiana recipe book since she was 12.
“I got the barbecue sauce, my older cousin got soap making. My grandmother was not a touchy-feely person, but I know she loved what she did because it helped us. I believe we are all here to serve each other in some form or another. This is my service. I take it as an honor when people hire me to feed them—and hopefully their soul too.”
Miss Oddette is equally excited about passing on the tradition to the grandchildren her son and daughter have given her.
“I actually get to train my granddaughter as my grandmother did me. The taller the five-year-old gets, the more she can do. For Thanksgiving, she almost made all the mac & cheese!”
It’s a legacy that has heavy influence from the bayou country of Lake Charles, Louisiana, to Stockton, California.
“My grandparents left the South because they didn’t want to raise their family in Jim Crow,” she says of Southern segregation instigating the Great Migration. “The barbecue sauces came along because someone opened up a barbecue shop in their neighborhood, and the kids would smell it but couldn’t afford it.”
With a barrel, Miss Oddette’s Depression-era grandfather began barbecue season around Memorial Day with homemade sauce, all in an effort to save money.
“I didn’t even know people bought barbecue sauce until I was in college,” she laughs about the seeds planting her future business. Miss Oddette began to see the skill as a profitable but challenging retirement venture.
“The farmers market gave me paperwork, the city gave me more paperwork and the state gave me another set of paperwork,” she recalls. “But we sold 12 jars on the rainiest day of the year in February. The next week we sold 40 jars. Now I’m shocked!”
Miss Oddette used McPhee’s Grill in Templeton as her prep kitchen. “It will be 18 years that I’ve been in business on April 1,” serving Southern creole food on the Central Coast. This is about as authentic as you’re gonna get.”
Authentic, with a little something special. Hanging in her house is a sign that says: I am the Special Ingredient! “I know for certain love has a flavor,” she declares. “Cooking is an expression of love and an act of service.”
SLO CAL Rejuvenation
Miss Oddette refills her own spirit SLO CAL’s scenery, settling into bringing her unique flavor to the community.
“Sometimes I’m driving to Cambria or San Luis and think, ‘I live here!’ It is amazing I can get in the car and marvel at the scenery. There are beaches, green hills and seasons…Cambria’s beach. I really like Ragged Point. I have a log on the beach that I take naps on often.
“I also love going to Ruddell's Smokehouse, Cayucos. Before he died, we used to make trades. Morro Bay’s Papagallo yacht—he and I became friends when he was still working at Linn’s doing the Cambria farmers market together. When I did a cookbook, I did the release party on his boat.”
That community collaboration extends to her online video series, a suggestion from her social media manager.
“When I ask where people hear about me, they said Google. Google? I asked, ‘Under what?’ They said, ‘Best Food in Paso Robles!’ I’m happy to have earned that rating!”
By: Eric Parker
MICHAEL ROSE CELLARSBack to Top of List
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MICHAEL ROSE CELLARS
San Jose native, Michael Jones and his wife Rose put down roots in Paso Robles Wine Country in 2006 without knowing they would be pioneers in the field. From creating a different method of producing rosé to bringing traditional sparkling wine production techniques to the region, the Jones’ stay true to their name and the rose flower branding on each wine label.
“We were the only winemaker in the United States that did a rosé with Alicante Bouschet, which are estate-grown,” he says just feet from where his vines thrive in San Miguel. “We were told by judges and other winemakers that this couldn’t be done, but I’m getting ready to release our eighth vintage of the full-bodied, bright beginning with a mid-palate and finish like red wine. My wife was one of the first in the Paso Robles area to do in-house traditional sparkling wine, and there’s probably 10 producers doing this now.”
For Jones, that experimentation began twenty-six years prior. He traded computer tech services for winemaking lessons from his mentor Jac Jacobs while in Sonoma County on work trips with Hewlett Packard. Jacobs is now in SLO CAL at Kelsey See Canyon Vineyards in Avila Beach.
“As the grapes get riper, I squeeze the berries to see what color I’ve got,” says Jones of his rosé method, which doesn’t sacrifice quality for quantity. “I prune and train my vines to produce 2 tons per acre equivalent. The Alicante Bouschet would do 7 tons an acre equivalent if I let it go, but then you wouldn’t get the quality of the fruit.”
Available for sale on his web store, Jones and his wife Rose have already achieved their retirement dream to maintain a profitable winery. “It’s not enough to live on, but our winery pays all the bills for itself,” Jones states proudly.
Part of his stewardship came from the decision to retire to the Paso Robles Wine Country. “We started looking in Sonoma, but the property was in the millions,” Jones says of San Miguel’s appeal. “The wine industry here is a family. It didn’t matter the color of my skin or anything; I was welcomed in as a family member.”
Starting with small carboys, Jones now oversees over 600 vines. He also orders from neighboring family vineyards, trading for advice on organic farming practices. “I want to make sure I understand what type of fruit I’m using,” he says.
Staying as close to the old-world technique as possible, Jones aims at remaining true to each varietal. “We don’t do any blending. In the industry, you can put up to 25% of another wine and not tell the consumer. I’ve had horrible experiences walking into wineries and having the person behind the bar not know what they’re talking about. There’s nothing wrong with other winemakers using the crutch of adding certain varietals to get to where they want a style to be, but I have the challenge to try and get my wines right through winemaking techniques and care for my vineyard.”
Jones' goal as a winemaker is to transfer what comes off the vines into the bottle and then onto your palate. The latter has proved challenging in the COVID-19 pandemic. He had been pouring at Paso Robles hotels La Bellasera, Hampton Inn & Suites, and The Oaks.
“Those were great partnerships. I was getting a lot of new wine club interest from those tastings, selling about 15-20 cases a month. But since February 2020, we’ve only sold six cases of wine that aren’t wine club,” he notes.
“Our wine club has really saved us in this time. But we’re starting to get recognized, which makes me feel nice,” Jones says about inquiries he gets via phone reservation requests and orders. Jones recently held his first virtual tasting for a group in New England, which he hopes will spur sales leads. “You have to change your model in these times,” he says of the COVID-19 pandemic.
San Miguel and Paso Robles Wine Country
When not in lockdown, Jones is happy to welcome as many as possible for reservation-only, private tastings at his San Miguel estate. “We’re so far out that when people come here, they’re on a wine tour,” Jones notes of other nearby destinations. “There are people that like to go to the Sensorio light show, and I hear about San Simeon, Hearst Castle, Cambria, Morro Bay and San Luis Obispo. Mainly though, people come here for the county's wine industry and go downtown Paso Robles and the eateries there. They want to know where to stay, eat and taste wine.”
Jones has dreams of tripling production if the demand continues. “Right now, 250 cases a year will be our current production, until we make enough money to plant more,” he teases.
High margins aren’t what motivates Jones though, rather maintaining the highest quality product for the lowest cost to consumers. At under $50 a bottle, Jones hits that mark, although he notes price hasn’t necessarily proved imperative for some of his guests. “Someone tasted here a while ago and I gave him a sample from a barrel and he pulled out his checkbook and offered to buy the whole barrel. I said, 'You know that would be thousands of dollars, right?' But I had to turn him down to supply my wine club.”
“I don’t know how this happened, but my son doesn’t drink, and our daughter loves our wine but doesn’t have a passion for the labor part,” Jones laughs. “But our grandson loves it—he’s involved with everything like crushing and bottling.”
And that’s a good thing because the Jones’ will need as much help as possible while they continue sharing their passion with whoever comes their way. It's a story about the heart and soul they pour into each harvest, crush, press, moving/topping barrels, bottling, and glass.
“Part of the winemaking process is the experience," concludes Jones. "I take people on a journey as we’re tasting. We walk through what it’s like to crush grapes and the certain winemaking techniques I’ve clung to in maintaining how they made wine historically. So far, I’ve been very successful at that.”
Are you ready to try what 100% really tastes like? Visit Michael Rose Cellars online.
By: Eric Parker