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Downtown SLO is a 501 (c)(6) nonprofit founded in 1975 whose mission is to foster an economically vibrant Downtown. Downtown SLO serves the community by working on initiatives like parking and beautification efforts, coordinating special events and the weekly Farmers' Market, supporting economic activities and examining Downtown issues. Recipient of the Great American Main Street Award in 1999 and the Urban Foresters award for the Best Urban Foresters Award in 1999.