Located along the famous California Highway 101 in the popular ocean side resort town of Pismo Beach, this outlet center is easily accessible to both north and southbound tourists between San Francisco and Los Angeles. Just check our website for a complete list of stores by name or category. Join the VIP Club and receive exclusive savings. When you visit us, ask for the VIP Coupon Book, which is free to AAA and AARP members, as well as Military. In addition to the 25% - 65% savings you'll find every day at Pismo Beach Premium Outlets, the coupons in the VIP Book give you the power to save even more. Come on into the California Welcome Center or the Premium Outlets Management Office and find out how to get this special offer. Get ready to enjoy all the savings.