National Travel and Tourism Week | May 3 – 9, 2026
California Tourism Month | May 2026
Join Visit SLO CAL in sharing and celebrating the influence that tourism has on the national, state and the regional level. National Travel and Tourism Week, during California Tourism Month, is a great time to share the powerful impact of tourism on the communities across San Luis Obispo County.
Travel drives local businesses, supports jobs, generates vital tax revenue and helps sustain the vibrant places and experiences that make SLO CAL a world-class destination. Use these resources to help share the value of tourism and its important role in strengthening economies and communities.
This one-sheet provides a snapshot of the economic impact of tourism in San Luis Obispo County, highlighting key data points including visitor spending, job creation, tax revenue and contributions by industry sector. Designed as a quick reference, it’s a helpful tool for sharing the value of tourism across the region.
A set of shareable social media graphics highlighting key statistics on SLO CAL’s tourism economy. The visuals feature concise percentages and data points showcasing the industry’s economic impact, including visitor spending, job support and revenue generated by travel and tourism.
Access Visit California’s official resources for California Tourism Month, featuring a curated set of ready-to-use tools, creative assets and campaign materials designed to support statewide participation. These resources help partners bring the campaign to life, amplify messaging and highlight the powerful economic and community impact of tourism across California.
Explore U.S. Travel’s National Travel and Tourism Week toolkit, highlighting travel’s essential role in powering the U.S. economy, supporting millions of jobs and strengthening communities nationwide. The 2026 theme, “Postmarked: Essential,” underscores travel’s impact on opportunity, growth and connection across the country. Includes ready-to-use social graphics, messaging and press materials.
