Best California Souvenirs to Bring Home from SLO CAL

Locally designed and coastal to the core, these friendly surf shops sell giftable gear with true SLO CAL soul. 

• Esteem Surf Co. is a Pismo Beach surf shop with locally designed apparel that embodies the laid-back SLO CAL vibe. 
• Cayucos Surf Company has the hats, hoodies and beachwear to match Cayucos' unique coastal energy. Get that breezy small-town feeling anytime. 
• Pancho's Surf Shop is a SLO CAL institution where you can grab Pismo Beach branded tees, hoodies, hats and more — the kind of gear you'll reach for long after the tan fades. 
• Wavelengths Surf Shop is the go-to Morro Bay outfitter for hoodies, tees, hats and beachwear that carry the town's easy waterfront energy. Grab a cozy Morro Bay sweatshirt for all the seasons ahead. 

For the souvenir that goes on the wall, spins on the turntable or gets made right before your eyes. 

• Buen Dia Design creates colorful SLO CAL-inspired prints that brighten any wall. Standouts include: Dawn at Morro Bay, Downtown San Luis Obispo, SLO CAL Map Print and their vibrant photography keepsakes. 
• Harmony Glassworks’ working studio and gallery in the tiny town of Harmony is a destination for hand-blown sculptures, jewelry and ornaments crafted on site. It’s one of those only-in-SLO-CAL stops that's as much an experience as a souvenir shopping trip! 
• Making SLO and Morro Made are fabulous year-round stops for SLO CAL-made goods. Browse art, home decor, candles and souvenir-ready finds all in one place. 
• The Love Story Project is a curated gift shop with works from over 20 local artists and same-day custom photo printing on metal, wood, tile and mugs. Walk in with SLO CAL photos on your phone, walk out with a one-of-a-kind keepsake printed on the spot. 
• Boo Boo Records is an independent record store with modern LPs and funky finds galore. Or head to Traffic Records where the competition for the good stuff unfolds at a small-town pace. 

The best souvenir shops don't make you work for it. These SLO CAL favorites are stocked by people who know this region best, so you can easily grab and go. 

• STASH Local Goods curates small-batch chocolates, cocktail mixers, honey and thoughtfully chosen homewares, all sourced from local makers who know SLO CAL like the back of their hand. 
• General Store Paso Robles is one of the best curated inland gift shops where you’ll snag local pantry items, candles, textiles and wine country-inspired goods. 
• The Shell Shop is delightfully old-school — seashells, shell jewelry, nautical decor and marine curiosities that lean kitschy in the best possible way. 

These are the sugary SLO CAL souvenirs people will be requesting by name on your next trip. 

• Brown Butter Cookies: Born in Cayucos and beloved across the county, bring back a little salty-sweet SLO CAL goodness. Grab a gift tin, bag or box at the Cayucos original, Paso Robles or downtown San Luis Obispo. Once opened, they won't last long! 
• Paso Almonds' Brittle: Local almonds, handcrafted crunch and a seriously addictive flavor? Yes please. Look for it at General Store Paso Robles, Etto Pastificio and locally-made shops around SLO CAL. 
• Linn’s Olallieberry Sweets: You can't find this kind of olallieberry goodness anywhere but here. Linn's turns SLO CAL’s own juicy-tart berry into syrups, pie mixes and gift boxes. Pick up whole frozen pies, merch or a jar of jam to spread the happy. 
• Carousel Taffy: There's something dreamy about strolling the Embarcadero with a paper bag full of taffy. Load up a mixed bag of deliciousness and let the debate over the best flavor begin. 

SLO CAL's wine and spirits scene flows from dramatic oceanfront tasting rooms to tucked-away craft distilleries—and the bottles you bring home tell that story, one sip at a time. 

• Hearst Ranch Wine: Pull up to the oceanfront tasting room nestled alongside the historic Sebastian's General Store in San Simeon. Shop premium Hearst wine, estate olive oil, pantry gifts and fun Highway 1 goods like Hearst zebra dish towels, too. 
• Austin Hope Cabernet Sauvignon: Bring home the region's signature varietal: bold, fruit-forward and distinctly Paso. Although it's easy to find on most SLO CAL grocery shelves, you might want to explore the scenic tasting cellar in Paso Wine Country and make a day of it. 
• Sextant Wines: is ground zero for coastal refinement uncorked. Nestled in the charming Old Edna townsite, any of Sextant’s classic cool-climate chardonnay or pinot noir offerings will add chill, SLO CAL elegance to your table. 
• SLO de Vie Grappa: For SLO CAL-meets-European vibes, grab grappa. This Grover Beach producer hand-distills Portuguese-style aguardente and fruit brandies from locally sourced grapes, an unexpected gem worth the carry-on. 
• Central Coast Distillery: Shop Atascadero-made small-batch spirits under the Forager label: gin, vodka, whiskey and specialty liqueurs infused with locally foraged botanicals. You can’t get more local. 

SLO CAL's craft beer and hard cider punches well above its weight, with creative cold ones spread across the landscape. 

• Firestone Walker Brewing Co.: Pick up a recognizable SLO CAL craft beer export, the answer for beer-loving friends back home. Grab a mixed pack, a seasonal release or shop branded merch and glassware from the emporium and call it done. 
• Humdinger Brewing: A Village of Arroyo Grande staple, sample rotating taps before shopping creative cans, crowlers and growlers to go. Ideal for anyone who appreciates a magical micro-brew moment. 
• Wild Fields Brewhouse: Known for great taste, Wild Fields has racked up 22 medals since 2019 including 10 golds. Come curious, leave with a case. 
• Apogee Brewing: Founded by retired aerospace engineers, Apogee crafts Belgian-inspired ales, IPAs and celestial-named seasonal releases like Hubble Dubbel and Monks in Space. Win friends back home with out of this world flavor. 
• Tin City Cider Co.: For the hard cider lovers, Tin City Cider Co. turns out crisp, approachable cans. Think bone-dry Original Cider, popular Poly Dolly and unique wine country ferments. Now that’s refreshing! 

SLO CAL's coffee is just as locally rooted as the wine. Perk up your pals back home with espresso, whole beans or simply a cool branded mug. 

• Joebella Coffee Roasters: This java go-to has been small-batch roasting certified organic beans in Atascadero for 20+ years, with cafe outposts in Paso Robles and downtown San Luis Obispo. Gift their crowd-pleasing medium roast for a SLO CAL souvenir that perks up every a.m. 
• Coastal Peaks Coffee: With serious local roots, you can’t go wrong grabbing a bag of beans named after beloved SLO CAL landmarks like Bishops Peak and Morro Rock. 
• Scout Coffee / HoneyCo: Scout Coffee is a local staple with beautiful branded merch, including mugs, sweatshirts and pretty stationery that make thoughtful travel gifts. Plus, pick up a bag of their in-house roasting label, HoneyCo beans.  
• Spearhead Coffee: Spearhead roasts ethically sourced beans in buzzy downtown Paso Robles, making it effortless to procure beans, grounds and more between boutique shopping and wine tasting stops. 
• Deltina Coffee Roasters: Steps from the Oceano Dunes and Pismo State Beach, this family-owned roastery is known for small-batch organic beans. Bags of coffee, mugs and brewing accessories are an easy-to-pack Highway 1 souvenir. 

Few things make a better souvenir than a bottle of California estate olive oil or a wedge of artisan cheese from a SLO CAL creamery. 

• Pasolivo: Shop a rainbow of award-winning local olive oil in flavors like rosemary, lemon and basil, or go for blackberry balsamic vinegar, sure to get you invited back to that next dinner party. 
• Olea Farm: Grab vinegars, dipping blends, olives and even olive oil soaps and body products for the friend who loves to dunk, drizzle and spread. 
• Stepladder Ranch & Creamery: Share award-winning goat and cow milk cheeses crafted at the Cambria ranch. Their triple-cream cheeses and cultured butter are among the most luxurious edible souvenirs in SLO CAL—look for them at farmers markets and select specialty shops. 
• The Vreamery: The Vreamery in the Paso Market Walk was among the first dedicated vegan cheese shops in the United States, so you know they mean business. Gift an assortment of plant-based artisan cheeses and watch your dairy-free friends rejoice. 

For when the sweet stuff needs a worthy companion, SLO CAL knows how to nosh. 

• Cattaneo Bros.: Cattaneo Bros. jerky has been made in SLO CAL for generations and one chew explains why. Find Classic Cut, Extra-Thin and 100% Grassfed at the factory store in San Luis Obispo. 
• Taco Works: Ask any local about Taco Works tortilla chips and watch their eyes light up. Grab a bag (or three) and prepare to be very popular back home. 
• Cayucos Hot Sauce: Born in a little Highway 1 beach shack, this sauce was made for Morro Bay oysters, fish tacos and Sunday Bloody Mary’s. Find it at foodie spots around SLO CAL. 

The best souvenir for your skin? Something made right where you just got that tan. These SLO CAL brands are clean, purposeful and worth packing. 

• Mical Skincare: Keep that SLO CAL glow going. This company formulates high-performance natural skincare with active ingredients and zero fillers. Shop serums, cleansers and more in person at their Cayucos Drive studio showroom. 
• Taddo's Tallow: For dry skin, there’s nothing more natural. Grab these small-batch all natural tallow skincare finds at Apple Farm Inn, SLO General Store, Paso General Store, Avila Valley Barn, Morro Made or Cambria Nursery and keep your skin as happy as the rest of you felt on vacation. 
• All Good Products: Founded in Morro Bay in 1997 with a simple plant-based hand salve, shop a full line of organic sustainably made suncare and skincare loved by SLO CAL surfers and hikers. Pick it up at the SLO Food Co-op and Shine Grocery in Morro Bay. 
• Teas from Verde: This cozy tea shop bubbles over with 60 organic herbal teas, local honey, candles, lotions and soaps.