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Tapped Into SLO CAL is a story brewed at the intersection of craft, community and place. This five-part series follows world-renowned brewmaster Matt Brynildson on a journey to answer one question: Can you bottle a place?
Each stop along the way he highlights the people, landscapes and creative spirit that define this place. So, is it possible to create a beer that captures the many sides of his beloved home? Crack one open and find out.
Firestone Walker Brewing Company has built its reputation on a relentless pursuit of quality, innovation and authenticity. It’s called Paso Robles home since 2001, drawing inspiration from its beautiful surroundings—where coast, countryside and community intersect.
From pioneering brewing techniques to crafting beers that reflect both tradition and experimentation, Firestone Walker has always believed that great beer starts with curiosity. Tapped Into SLO CAL continues that legacy, pushing the boundaries of what craft can be by turning the place itself into an ingredient.
Matt Brynildson is the brewmaster behind Firestone Walker and one of the most respected figures in American craft brewing. Known for his thoughtful, hands-on approach, Matt blends technical expertise with a deep curiosity about ingredients, process and place.
For him, brewing is more than science—it’s storytelling. Each beer is an opportunity to explore new ideas while staying rooted in craftsmanship. In Tapped Into SLO CAL, Matt steps beyond the brewhouse, drawing inspiration directly from the landscapes, people and culture of the Central Coast to create something that reflects not just how SLO CAL tastes—but how it feels.
From the SLO CAL Brewery Trail to local taprooms, explore the craft beer experiences, sustainable practices and more that make SLO CAL a must-visit destination for beer lovers.
A custom brew is just the beginning. Across SLO CAL, you’ll find a vibrant craft beer community alongside scenic beaches, vineyard-covered hills, local restaurants, and endless ways to explore between pours.