Located a block from the ocean, Esteem Surf Co creates SLO CAL Crafted surfboards right in Pismo Beach. Owner and president, Robbie Domingues, got his start in surfboard making by hanging out at a local surf shop in the ’80s. The shop was owned by PJ Wahl who is now one of Esteem’s head shapers.

Surfboard shaper working on custom surfboardIt is important for Esteem to have custom shapers making the surfboards because it creates a personal experience for the consumer. Esteem offers a unique surfboard-making process by not only letting you talk to the shaper but also creating a board made specifically for your skill level and wave experience. Along with custom surfboards, they also sell apparel, equipment, and accessories to make the most out of your SLO CAL surf trip.

man showing another man the work that was done on their surfboard“I think what makes it a special place is that we are actually a small community,” said Robbie Domingues. “There are people that I’ve been hanging out and surfing with for over 40 years. We’re all out there doing the same thing, enjoying the surf and our culture.”

surfer surfing at pismo beachNot only does esteem make custom surfboards, but they also give surf lessons. Take advantage of the opportunity to surf at one of California’s most beautiful surf towns while being taught by local experts. Private or group lessons are available to help you get the support you need to soar. Next time you’re in Pismo Beach, stop by Esteem to see the magic for yourself!   


Photos by: Acacia Productions