24 Hours in Atascadero

Where small-town charm meets outdoor adventure This Atascadero itinerary invites you to slow down, savor the moment and embrace the local way of life. With so many things to do, from scenic trails and farm visits to locally crafted food and drink, every stop offers a chance to experience the heart…

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Life Elements - Partner Spotlight

Nature based, skin and body products Life Elements is a body product business crafting tinctures, salves, bath bombs, deodorant and so much more from simple earth grown ingredients. Their goal is to create products that help others treat ailments and improve skin quality while turning simple and…

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Things to Do in Downtown Atascadero

Located conveniently between San Luis Obispo and Paso Robles, Atascadero is a perfect location to explore during your time in SLO CAL (San Luis Obispo County). This charming town gives a comfortable, small-town feel, while also offering a variety of unique experiences and stunning SLO CAL natural…

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SLO CAL Crafters: Alle Pia

Antonio Varia, chef and owner of Emporio Alle Pia Salami in Atascadero and Buona Tavola Restaurants in Paso Robles and San Luis Obispo has a passion for good food and quality ingredients. With a love for cuisine deep in his family roots, Antonio continued that family tradition with his popular SLO…

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SLO CAL Crafters: Negranti Creamery

Negranti Creamery, based in Templeton, opened in 2011 and became the first creamery in the U.S. to offer 100% sheep’s milk ice cream at the wholesale and retail levels. Now expanded to retail stores along the west coast, and available for shipping throughout the U.S., this SLO CAL Crafted business…

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Learn the SLO CAL Lingo

“Over the grade” This has nothing to do with your GPA. When locals say they're going “over the grade” they mean they're headed over the Cuesta Pass—a steep, seven percent grade between San Luis Obispo to the South and Atascadero to the North. The view at the top is truly stunning, showcasing coastal…

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