Camatta Ranch - Partner Spotlight

Experience California’s ranching roots and ultimate peacefulness in SLO CAL East of Santa Margarita, and stretching from Shandon to Los Padres National Park, Camatta Ranch has roots going back to the Mexican land grant days of 1846. The Morrison family currently owns, and ranches, the land while…

Read More

Find Epic Sunsets in SLO County

The sun sets every day, but the gorgeous variety of colors cast across our skies never gets old. SLO CAL (San Luis Obispo County) is no stranger to beautiful sunsets - pastel and vibrant, so check out our list of some of the best sunset viewing spots in the county! 360 Degree Views at Terrace Hill…

Read More

SLO CAL Wellness Weekend Itinerary

Wake up to wellbeing in SLO CAL. Explore our wellness weekend itinerary flush with incredible ways to relax and recharge, whether traveling with friends or venturing solo. In SLO CAL (San Luis Obispo County), embark on scenic hikes, savor nourishing meals and enjoy countless moments of mindfulness…

Read More

Scenic Hikes in SLO CAL

Take in the beautiful views of SLO CAL and get your steps in along the way! Nearly every SLO CAL destination is home to its own unique terrain and array of hiking trails. From the ocean vistas of Avila Beach to the mountainous overlooks in Santa Margarita, we've compiled this list of some of the…

Read More

Where to Find Wildflowers in SLO CAL this Spring

Springtime in SLO CAL means the season of wildflowers. Winter rains give way to stunning pastel fields and green hillscapes most vivid from March to May. Sometimes the rain falls in such a sequence to create something truly magnificent: a superbloom. Ever heard of a superbloom? It’s when flowers…

Read More

Experience Native American Culture in SLO CAL

San Luis Obispo County, or SLO CAL, is known for its scenery, wide open spaces and authentic experiences, however, SLO CAL’s history goes much deeper than its natural beauty. SLO CAL is home to the Northern Chumash people who occupied the land since time immemorial. Acting as ancestral land for the…

Read More

36 Hours of Exploration & Discovery in SLO CAL

Stoke your curiosity with our two-day itinerary designed for maximum wow factor. SLO CAL is a great place to downshift, but if you want an action-packed, explorious getaway? We excel there, too. Discovery favors the curious in this corner of the world, where outdoor excursions, living history…

Read More

Be Well in SLO CAL

Health and wellness are a package deal in the Center of California’s Central Coast Here in SLO CAL, we don’t just believe in relaxation and self-care: we excel at it. With abundant fresh, organic food at our fingertips, plus long, uncrowded beaches, hiking, biking and running trails, walkable…

Read More

9 Best Pull-Over Spots Along SLO CAL's Highway 1

Snap a stellar selfie at Highway 1's coolest roadside attractions Whether you cruise the SLO CAL coastline with the top down, a surfboard rack or just your four-legged friend wagging in the passenger seat, the road is dotted with i ncredible roadside gems worth stopping for. Road trips have always…

Read More

8 Surprising Reasons SLO CAL Beaches are the Best

Plan your own unique coastal getaway along Highway 1 and get in on these secret seaside perks Life can be as pleasant as a day at the beach—with a twist! Just head to SLO CAL, where the coastline is as unique as it is pristine. With endless sunny days, 100+ miles of sandy shoreline, more than a…

Read More