Scenic Hikes in SLO CAL

Take in the beautiful views of SLO CAL (San Luis Obispo County) and get your steps in along the way! Nearly every SLO CAL destination is home to its own unique terrain and array of hiking trails. From the ocean vistas of Avila Beach to the mountainous overlooks in Santa Margarita, we've compiled…

Read More

The Ghosts of SLO CAL

Most of these ghost stories are more like anecdotes than stories: brief encounters—with the dead rather than the living. The earliest ghost story in San Luis Obispo County, maybe the earliest in California, involves humans transforming into ghost bears. Father Antonio Martinez wrote it down in an…

Read More

Best Fall Activities and Events in SLO CAL

Pumpkins, scarecrows and sunny beach days ahead! Fall in SLO CAL (San Luis Obispo County) is all about enjoying a dose of outdoor fun alongside traditional fall seasonal festivities like hayrides, cider sipping and apple picking. Truly, it's the best of both worlds, as off-season travelers can…

Read More

24 Hours in San Simeon and Ragged Point

Natural wonders, wildlife, and art make for a sweet stay in these sister communities by the sea The neighboring communities of Ragged Point and San Simeon are each a study in contrast. They’re rugged as well as refined, otherworldly and yet totally familiar. San Simeon is where wealthy newspaperman…

Read More

Michelin Guide Hotels in San Luis Obispo County

Michelin announced their first ever Michelin Key hotels in the United States in 2024 including 11 three key hotels, 33 two key hotels and 80 one key hotels. Here are the hotels listed in SLO CAL (San Luis Obispo County) offering high-quality stays, including two properties awarded one key…

Read More

Supporting Sustainability in SLO CAL’s Wine Country

Explore these SLO CAL (San Luis Obispo County) wineries that care so deeply about their products, land and resources they have to commit to pursuing a certification (often a time intensive process). Dedication in the area of sustainability is seen in the dedication these local wineries have to their…

Read More

5 Hidden Secrets Along Highway 1

In The Land of Hidden Secrets, an appetite for exploration has serious rewards. The area along Highway 1 in SLO CAL (San Luis Obispo County) is a vast natural playground, full of buried treasure, beloved by those who want to take it all in — or just take a break. Speaking of breaks, the ocean…

Read More

Diners, Drive-ins and Dives in SLO CAL

When Guy Fieri comes to town you know he's bound to find some delicious off-the-beaten path eats. Visitors should expect to find the same in SLO CAL (San Luis Obispo County) as six local area establishments were recently featured in Diners, Drive-Ins and Dives. From classic Americana fare to…

Read More

Celebrating SLO CAL Crafted

Visit SLO CAL and you can’t help but notice a distinct entrepreneurial spirit: in all corners of San Luis Obispo County, folks are creating beautiful, useful and delicious products. They’re the inspiration behind SLO CAL Crafted, a guide to the handmade goods born right here in SLO CAL. Many of the…

Read More